About snip – the Structured Data & Schema Plugin for WordPress

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snip is an innovative Structured Data and Schema plugin for WordPress that creates Rich Snippets and Rich Search Results. Structured Data is needed to help search engines understand the content on your page and give them explicit clues about the meaning of it. A nice side-effect is that you cat eye-catching search results on Google, Yandex, Bing and Co.

Rich Snippets are also called “Rich Search Results”. Those search results (SERPS) sometimes show stars, images and a lot more. Not only will this push your click-through rate, structured data is also a ranking factor of all major search engines and using it should give your WordPress site a major SEO boost, too.

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Automate structured data markup

Structured data in WordPress is a technical topic. Good that you only need to set up one schema and then automate it. I called this feature “Global” snippets. Quite handy are the schema templates that, once configured, can be played out on all your posts. You decide exactly where. You just define some rules and that’s it. All done!

Documentation

SNIP has extensive schema documentation to help you get started. The documentation has been growing permanently for 8 years now. There is almost no question that has not yet been answered. My documentation can help you regardless of your skill level. If you are completely new, the free Structured Data Course is guaranteed to help.

SEO

No question: Structured data helps to rank better with search engines. It’s because of those little snippets of code that tell search engines exactly what kind of content they’ll find on your site. This way, they can better understand that content. Certain Structured Data snippets are displayed on search results pages as Rich Search results, a different way of displaying your content on the search engine results page (SERP).

Increase in Click-Through-Rate (CTR)

There are millions of hits for a particular search. Everyone would like the user to click on their own search hit. This can be done by displaying it differently. Yes! This actually works. And that is through schemas, which are inserted as structured data, in WordPress. Some of them create so called Rich Snippets and Rich Search Results. The search results then look “different”, for example they are bigger, contain an image, a star rating or other data like prices and availability of a product.

Believe me! You want to have this! You’re guaranteed to outrank your competitor!

Add Custom Fields (for schema properties)

The built-in and world’s first Structured Data Generator allows you to configure everything the way you want it. Of course, you want to automate as much as possible. And that’s doable, too. So called “field types” fill properties of schemas automatically and practically differently for each article. You can load data from WooCommerce as well as any data from WordPress’ Postmeta database. You have created fields with Advanced Custom Fields? For the most part, SNIP can also read these automatically and insert them into a schema.

Highly Optimized

I value speed very much. SNIP does not load CSS, JavaScript, images or anything else in the frontend. Structured data is only inserted where it is really necessary. Furthermore, these small text snippets are only readable by search engines. This means that the browser does not have to read and display them either. There is virtually no loss of speed.
Even on the server, SNIP is very resource-efficient. Only the PHP files that are really needed are loaded. Ultimately, only on the settings pages of SNIP.

*Important notes

Structured data news

Read the latest news about structured data

Awesome fact in February ‘21 New Structured Data type: License for Images

Google announced to no longer deprecate the Structured Data Test Tool. Wohoo!

Awesome fact in February ‘20 New Structured Data type: License for Images

A new Structured Data is currently in Beta from Google: Image License Metadata.

Awesome fact in June ‘20 Google is retiring their Structured Data Test Tool

The Test Tools is no longer in active development. Instead the Rich Results Test Tool is now the best way to test your Structured Data.

Awesome fact in February ‘19: Get “Position Zero” on Search Results

Last week I’ve found a nice blog post from iThemes where Kevin D. Hendricks used the term “Position Zero” for search results. And Rich Snippets play a big role in this. Read more

Awesome fact in February ‘19

Google is testing Event Rich Snippets on Desktop.

Awesome fact in January ‘19

Google has a new “Rich Media” Tool

Awesome fact in December ‘18

Q&A Rich Snippets arrived in Googles Search Results

Awesome fact in September ‘18

Bing has announced, that their Webmaster Tools now has a JSON+LD tool that allows everyone to check if the structured data, that has been included on a site, has a valid syntax.

Awesome fact in May ‘18

Last month SearchEngineJournal wrote about the fact that structured data can improve targeting. And the coolest thing is that Google confirmed it! Here are some more facts

Awesome fact from Nov. ‘17

From a research paper put together with the team at WordLift, presented at SEMANTiCS 2017, TorqueMag documented that structured data is compelling from the digital marketing standpoint.

For the design-focused website freeyork.org, after three months of using structured data and Rich Snippets on their WordPress website they saw the following improvements:

  • +12.13% new users
  • +18.47% increase in organic traffic
  • +2.4 times increase in page views
  • +13.75%…